Montreal, Canada - April 12, 2021 – Rodolphe Barrere, CEO of market research pioneer Potloc, Inc., has been named to the 2021 Forbes Under 30 list, a prestigious recognition of top young entrepreneurs and business leaders in a variety of industries. Barrere, 29, is the co-founder of Potloc, which is pioneering a new approach to consumer market research by leveraging the reach and precision of social media for improving the quality and accuracy of surveys. Given his French roots and Potloc’s strong presence in Europe, Barrere was chosen to grace the cover of the publication’s European technology edition. Barrere has overseen global growth for Potloc, including establishing its Montreal headquarters and U.S. operation in New York.
In the article announcing the 2021 list, Forbes cites Barrere’s leadership of Potloc since its founding in 2014: “The cover person of this year’s list is Rodolphe Barrere, French-born co-founder and CEO of Potloc, software and services platform which has raised $18.5 million to date built on interest in its business intelligence tool that conducts thousands of geo-targeted surveys across social networks. The company classes a number of major retailers like Decathlon, L’Oreal and Carrefour amongst its clients.”
The list was carefully curated through Forbes’ selection process that it has used for the past 10 years to identify top up-and-comers. The judging panel considers more than 20,000 applications to create the final list of most impactful young business people in 20 categories, including technology, entertainment, finance, manufacturing, media and marketing, and science and healthcare. “The visionaries on this year’s list continue to prove that youth is not wasted on the young. They are the result of thousands of international nominations, months of investigative reporting and the seal of approval from our panel of blue ribbon judges,” the introductory article in Forbes reads.
The Forbes recognition reinforces Potloc’s aim to disrupt the $80B global market research industry with an innovative approach to surveying precisely-defined and often hard-to-reach, low-incidence audiences. It uses the demographic and location targeting capabilities of popular social media platforms such as Facebook, Twitter, LinkedIn, Instagram and others, giving it a global sampling base of more than 4 billion people.
Based on more than six years of product development by a team of 80 experts, the company has executed hundreds of surveys for multinational consulting firms, research organizations, consumer brands, commercial real estate developers, financial institutions, trade groups and other organizations that require efficient ways to sample well-defined audience segments. A sampling of its diverse client base include Boston Consulting Group, Ernst & Young, Mall of America, Carrefour, L’Oreal, Invesco, Roland Berger and Cushman & Wakefield.
Potloc is a tech-enabled consumer research company that conducts survey sampling through social networks. With its sampling technology, Potloc can reach any niche audience or geo-targeted survey respondents to provide businesses and organizations with valuable insights. Leading brands and top consulting firms worldwide leverage this sampling approach to acquire respondents, understand their consumer base, and solve strategic challenges. Headquartered in Montreal and founded in 2014, Potloc has global offices in North America and Europe. Check us out at www.potloc.com.